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Wayfinding Services

Signage with Strategy: Wayfinding Services, are now available inhouse, supporting clients with strategic navigation solutions tailored to complex, evolving environments such as healthcare campuses, long-term care facilities, civic buildings, and institutional settings.

Our wayfinding approach is rooted in planning, accessibility, and user experience, ensuring navigation systems are intuitive, resilient, and aligned with both day-to-day operations and future growth.

Led by Kelly Moorhead and Joanne Han, accomplished designers with more than 20 years of experience working to integrate wayfinding, environmental graphic design, and brand systems into the built environment, Parkin’s Wayfinding services include:

  • Wayfinding Master Planning and Strategy
  • Signage Hierarchies and Information Frameworks
  • Accessibility, Code, and Regulatory Alignment
  • Integration with Architectural and Campus Planning
  • Support through phased implementation and expansion

By embedding wayfinding early and coordinating closely with architectural design teams, Parkin delivers navigation systems that are clear, consistent, and aligned with operational needs.

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